Cookie Policy
We use cookies and similar technologies (e.g. web beacons, pixels, ad tags and device identifiers) to recognize you and/or your device(s) on, off and across different Services and devices. This helps us to provide you with the best possible experience when you browse our website and allows us to improve our site. This Cookie Policy forms part of our overall Privacy Policy.
Cookies
Cookies are small text files stored by your Web browser. Cookies allow us to identify and authenticate visitors, track aggregate behaviour, and enable important site features (such as storing items placed in your shopping cart between visits). For instance, we or authorized third parties, may use cookies to help maintain the integrity of video statistics, prevent fraud and to improve the site experience. Further information on cookies can be found here
We use both session ID cookies and persistent cookies. A session ID cookie expires when you close your browser. We use session cookies to maintain your shopping state as you browse through the site. A persistent cookie remains on your hard drive for an extended period of time. We use persistent cookies to maintain your login information so that certain information remains available when you return to the site. We also partner with analytics services and third-party advertising companies to collect similar information for specific purposes. The use of cookies by our partners is not covered by this cookie policy.
Pixel Tags
We use ”pixel tags”, ”web beacons”, ”JavaScript” or similar technologies that enable, among other things, the tracking of your activities when you use the Website or receive e-mail messages, (jointly referred to as “Pixel Tags”). Pixel Tags may be used in connection with our websites, our online advertising, or our e-mail messages, either by us or by our service providers, business partners or other third parties.
Pixel Tags are used to collect typically anonymous data to help identify certain information, e.g. to compile reports on tracking information regarding demographics, patterns and purchases on the Website, and other information to improve the user experience and our Services. We may share these reports with for example marketing partners. The tracking information in these reports cannot be traced back to individual users. We may co-ordinate the tracking information with other personal data provided by users of the Website for the purpose of analysing the information. When such co-ordination is performed, all the co-ordinated information is processed as personal data and used and shared only in accordance with this Cookie Policy and our Privacy Policy.
How are they used on this site?
Strictly necessary cookies and equivalent technologies:
These cookies are essential for enabling user movement around our website and providing access to features such as your profile and purchases, account resources, and other secure areas of the website. These cookies do not gather information about you that could be used for marketing purposes and do not remember where you have been on the internet. This category of cookies cannot be disabled.
Functionality cookies and equivalent technologies:
These cookies allow us to analyse your use of the site to evaluate and improve its performance. They may also be used to provide a better customer experience on this site, such as remembering your log-in details, optimizing video performance, or providing us information about how our site is used. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. These also allow us to track the customer journey and identify and resolve any issues. These are also used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). Some of these are provided and operated by third party service providers whose details are set out below.
Advertising cookies and equivalent technologies:
These cookies are used by advertising companies to serve ads that are relevant to your interests. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose who process this on our behalf. Some of these are provided and operated by third party service providers whose details are set out below.
Third Party Websites' Cookies
When using our website, you may encounter embedded content, such as YouTube videos, or you may be directed to other websites for other activities such as surveys. These third party websites and their embedded content may use their own cookies. We do not have control over the placement of cookies by other websites, even if you are directed to them from our website.
List of Cookies and Equivalent Technologies we use:
Managing Cookies
You can change the cookie preferences you selected in the Cookie Consent Banner when you first visited our website by modifying your consent in our
Alternatively, within your browser you can choose whether you wish to accept cookies or not. Through the browser you can choose whether you wish to accept cookies or not, you can also delete previously stored cookies. Most browsers will tell you how to manage your cookies, often through the "help" area on your browser's toolbar. Furthermore, you can at any time delete cookies manually from your hard drive. We have provided you with links below to popular browsers’ instructions on how you can control cookies. Because cookies allow you to have the benefit of our personalized features, we recommend that you leave them turned on and disabling cookies for our Websites may impact their usability.
To opt out of being tracked by Google Analytics across all websites, visit http://tools.google.com/dlpage/gaoptout.
Should you have any questions about the above, you can contact the Data Protection Officer. Email: IrelandDPO@gamestop.com
